Going Global
All business has risk attached. That's what makes it exciting. Predicting a future and making it happen is the fuel of excitement for every CEO. Global expansion brings enormous promise but also has unknown risk.
Doing business in Beijing or Berlin is so different to doing business in Boston, that many companies lose money for years before they work out how it is done. Then they go to Mumbai or Moscow and start again.
Starting out with a business plan based on population and GDP, then hiring an ex-pat to execute the same strategy that worked in the US, makes about as much sense as betting your treasury on number 29 at the roulette table. Yet this is what many companies do.
The smart way to enter new markets is to bring in expert help. With a lifetime of local experience, the mosaic team can challenge your thinking and help you fine tune your plan to be immediately effective in your new markets.
Some clients could take advantage of our early market entry service Beachhead
Something that is common in all geographies is the fact that a well thought out plan executed by a strong executive team will be successful. Do you know what makes an executive successful in China, Russia, Japan, Holland, India and Germany? We do.
