Beachhead Service from mosaic

Beachhead is a service offered by Mosaic to facilitate and support globally-aspiring Information Technology companies with their market entry to major non-local region (e.g. Asia Pacific Japan, Europe) either through our direct involvement or advisory services.

The purpose of this service is to enable you to make an immediate impact in another major global region whilst minimizing any risk to your existing business through dilution of focus in your local region. Specifically this means

  • You achieve low-risk, measured entry with investment in step with revenue growth and market potential
  • You avoid delaying your market entry to a strategic global region while you build momentum in your local market
  • You strengthen company value to investors through greater speed to global markets

 

Key Deliverables

We will provide to you:

Market overview of region or country
Recommended business model
Recommended entry points (countries)
Key target accounts and areas of market focus
Competitive position across the region
Introductions to business alliances
Recommended infrastructure required
Revenue expectations
Timing & milestones
Resource availability assessment
Recruitment and salary recommendations
Management of startup sales personnel in the region
On-going regional sales management as required
Presence with major sales presentations
Quality assurance and coordination with major bids
Marketing communications
Negotiation expertise for significant orders
Sales administration as required

Benefits of the Beachhead Approach

  • Initially, you are better informed to answer the question, “when do we go global?”
  • You achieve greater speed to market and avoid a late entry to strategic markets (e.g. China, Japan, UK, Germany) - a delay of 6 months can be crucial in establishing market leadership
  • Significantly lower fixed costs and total costs up - front when compared to starting out from the US and installing regional subsidiaries from the outset.
  • You engage an integrated and proven executive search and recruitment function to take your business to the next level. As we will have worked with you on your Market Entry Plan, we will have a good understanding of your specific requirements regarding top-flight sales personnel and the sales culture of your company
  • You gain immediate market visibility
  • You work with proven executives without the need to invest in heavy recruitment up-front. Beachhead executives have extensive experience as Managing Directors of successful local subsidiaries of US and European-based technology companies. The executives of Beachhead are experienced in implementing sales methodologies and providing forecasting and sales reporting as required by NASDAQ technology companies
  • You gain leverage into current sales opportunities through Beachhead’s extensive network of contacts and business partners
  • At any point, as you gain further insight, you can decide to accelerate the plan to enter each market. Alternatively, at any point you can decide to pull back without having committed to ongoing investment.